But why bother with a Bun?
Some time back, a fast food chain ran an advertising campaign featuring a study group of meat and cheese lovers. In the ad, the facilitator explains company’s new burger, and one of the test attendees indicates that he’d rather only have the tastiest part of the meal when he answers “I like the meat and cheese part, but why a bun?” Investors also sometimes ask themselves “Why the bun?”, however the question…